Content
The Content page focuses on writing and structuring information clearly to guide users. We prioritized clarity and simplicity, using plain language and concise phrasing so that every message is easy to understand
Insights
As the lead designer, I treat content as a critical part of the UX itself. Every label, message, and help text is crafted according to a shared writing style, clear, concise, and accessible. I emphasize that “the words you choose within your app are an essential part of its user experience”, so we built a content style guide to keep voice and tone consistent across APPEX NOW. We write in plain, common language and consider different contexts and devices, so content resonates with users in any setting. Drawing on Apple’s guidelines, I ensured every screen’s text prioritized the most important information first and used active, verb-led labels for actions (for example, choosing “Next” or “Submit” over creative. This consistency and clarity make the interface feel cohesive and intuitive. We also defined reusable content blocks and templates to scale content across screens, aligning with best practices that “structuring content into adaptable content blocks facilitates efficient reuse”. Altogether, these decisions improve readability and inclusivity. Users can quickly scan and understand UI text, and assistive technologies (like VoiceOver) reliably announce consistent, meaningful labels.
Best Practices
Use Simple, Plain Language:
All users can understand. Define a clear voice and tone (e.g. friendly vs. formal) and stick to it.
Content Patterns:
Establish content patterns (buttons, alerts, form hints) as tokens or components so text is reused consistently. This ensures a cohesive brand voice.
Label Actions:
Label actions with verbs and avoid filler words. For instance, use “Delete” or “Save”, not “Do you want to delete?
Be Concise:
Remove unnecessary words. Apple advises checking each word and removing it if not needed.
Write For Inclusivity:
Consider users’ reading level and localize text. Avoid idioms, gendered terms, and jargon.
Consistent Formatting:
Maintain consistent formatting for text elements (e.g. decide on title case vs. sentence case and apply it everywhere.
Visible Labels:
Provide visible labels and helpful hints for UI elements, and never rely solely on disappearing placeholder text (since it can vanish, harming usability.
Alt Text & ARIA Labels:
Include alt text and ARIA labels for non-text UI so that all content is perceivable by assistive technologies (this follows WCAG guidance for understandable content).