What is This?
A unified design system built on strong foundations of colour, typography, and interaction patterns. It ensures consistency, scalability, and seamless brand experiences across digital products.
Who is for?
The Design System is built for designers, developers, and product teams to create consistent, scalable, and brand-aligned experiences. Ultimately delivering a seamless and intuitive journey for end users.
My Role in the Design System
Research & Analysis: Research & Analysis: Studied existing design patterns and industry best practices to ensure the Design System is scalable and accessible.
Information Architecture: Structured core foundations such as tokens, grid, colours, typography, and iconography.
Component Design: Designed reusable UI components to bring consistency across all web applications.
Accessibility Compliance: Followed WCAG guidelines to ensure proper colour contrast, typography, and visual hierarchy for all users.
Documentation & Guidelines: Created clear and visual documentation for designers and developers to implement the system effectively.
Visual Consistency: Focused on building a unified visual language across the entire product ecosystem.
Design Principles
The system is guided by clear visual and interaction principles drawn from leading design guidelines.
Focused Flow
Interfaces prioritise content and task flow, removing distractions to help users focus on what truly matters. Every element is purposeful, guiding users toward their goals with ease.
Unified Language
A unified visual language ensures harmony across products. Shared components, tokens, and patterns create predictability, so when a button, dropdown, or modal is defined, it behaves consistently everywhere.
Design Velocity
Predefined components and reusable patterns accelerate design and development. Instead of reinventing common elements, teams can iterate faster and build better digital products with confidence.